IWA Medical Distribution Partnership: What to Expect and How to Apply
IWA Medical is expanding its authorised distributor network across Asia Pacific, Europe and the Middle East. Here is what the partnership programme includes and how the application process works.
IWA Medical supplies veterinary imaging, diagnostic, surgical and rehabilitation equipment to veterinary clinics and hospitals worldwide. Our distribution partnership programme provides authorised distributors with the product range, commercial structure, marketing support and technical infrastructure to build a durable veterinary equipment business in their territory.
What IWA Medical brings to a distribution partnership
Product range
Our catalogue covers the core veterinary equipment categories that generate the most consistent demand across small-animal, exotic-animal and equine practice:
- Imaging — DR systems (IWA-DR series), CBCT units (Rayvision CT series), dental X-ray (IDEN series handheld and wall-mounted)
- Diagnostics — haematology, biochemistry, urinalysis and point-of-care electrolyte platforms
- Anaesthesia and monitoring — inhalant anaesthesia machines and multiparameter patient monitors
- Endoscopy — full HD flexible endoscopy systems (IWA-HD series)
- Surgery — electrosurgery units, surgical lighting and instrument sets
- Rehabilitation and therapy — underwater treadmills, class IV therapeutic laser, ESWT shockwave systems
- Sterilisation — Class B autoclaves and low-temperature EO sterilisers
Certifications
IWA Medical products are manufactured under ISO 13485 quality management and carry CE marking for EU market access. Technical files are available to authorised distributors for local regulatory filings. FDA 510(k) clearance is available for select product lines — confirm with our commercial team for your target market.
Commercial structure
Authorised distributors receive:
- Territory exclusivity agreements (where volume commitments are met)
- Standard distributor margin structure on full product catalogue
- Volume rebate programme based on annual purchase commitments
- OEM and private-label programmes available for qualifying volume partners
- Co-marketing budget for qualified joint activities (trade shows, clinical events, digital advertising)
Technical support
- Product and installation training (remote and in-person)
- Field service training for distributor technical engineers
- Spare parts supply with committed lead times
- Remote software diagnostic access for installed base
- Clinical application training materials for distributor sales teams
What IWA Medical looks for in a distribution partner
- Established veterinary market relationships — distributors who already supply clinics with consumables, pharmaceuticals or ancillary equipment are preferred. A warm clinic network accelerates capital equipment placement.
- Technical service capacity — the ability to install, commission and field-service capital equipment in the territory. Where technical capability needs to be built, IWA Medical can support training, but the infrastructure must be the distributor’s own.
- Volume commitment — initial orders and annual purchase commitments are required for exclusive territory agreements. Volume thresholds vary by territory size and product category.
- Regulatory standing — distributors should have existing medical device import and distribution licences in the target market, or a clear plan to obtain them.
How to apply
Prospective distribution partners should contact our commercial partnerships team with a brief description of their current business (territory, product categories, existing veterinary customer base) and the product categories they are interested in distributing. We will respond within 5 business days with a discovery call invitation and a non-disclosure agreement for the detailed commercial discussion.
Email partners@iwamed.com or complete the distributor enquiry form at iwamed.com/contact to begin the conversation.
Interested in distributing IWA Medical products? Browse our full catalogue at iwamed.com or contact our partnerships team at partners@iwamed.com.